Located north of Jeddah near King Salman Bay, Sadayem is a large-scale development spanning over 3.8 million m². We worked with the client, photographer and local production team to bring to life CG environments that reflect the project's luxurious, family-oriented coastal identity.
The CGI visuals feature Jeddah based influencer Lama Alakeel and Saudi renowned actor Yasser Al Saggaf, photographed by Jon Enoch and the local production company 35mm. Our challenge was to design photorealistic environments around the pre-shot talent - seamlessly blending them into scenes that aligned with the Hijazi-inspired architecture, the lighting style of existing CGIs and the broader design language of the Sadayem development.
This project leaned more towards artistic than technical. Our role was to craft believable, atmospheric environments that complemented the existing imagery, often designing architectural and spatial elements from scratch.
This required creative interpretation, particularly in areas where we had no specific brief or architectural plans, relying instead on visual storytelling, composition and an understanding of the project’s stylistic tone.
